Digital Communications Specialist
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Education/Experience:
- Post-secondary degree in communications, PR, English, journalism, or marketing.
- Minimum 5 years of experience in a content marketing, communications, PR, journalism, or professional writing role.
Other Requirements:
- Creative, strategic thinker
- Detail-oriented and organized
- Ability to effectively balance multiple priorities
- Project management skills are considered an asset
- Fundamental understanding of the digital marketing landscape
- Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in a way that engages diverse audiences
- Proven ability to create content that positively impacts brand and enhances business objectives
- Proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, Marketo, and/or Hootsuite
- Experience hosting webinars and digital events on commonly used platforms such as Teams
- Proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, and others
- Proven ability to use digital marketing data to inform digital strategy and communications tactics
- Ability to collaborate effectively with creative professionals (writers, graphic designers, marketers, videographers) in a team environment, as well as to work autonomously
- Experience presenting content and analytics to teams
- Familiarity with photography and video production is considered an asset
- Knowledge of the latest trends in the energy, environmental services, water, infrastructure, and buildings sectors is considered an asset
- Understanding of marketing and promotional best practices and tactics and how digital content can enhance marketing and promotional campaigns
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
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