Manager, Performance Marketing

Your Opportunity

Are you ready to work alongside talented, creative colleagues, make a meaningful impact in your community, and build your career? Meet Stantec. Ranked among the world’s most sustainable companies, we’re known for delivering some of the most exciting and innovative projects across the globe with the strength of more than 34,000 team members. And we want you on our team.

This role sets and leads Stantec’s enterprise-wide performance marketing and investment strategy, shaping how paid media, SEO, organic social and advocacy reach priority audiences, optimise investment and deliver measurable business and marketing outcomes. Leading an integrated team, you’ll translate enterprise and business priorities into evidence-led audience, channel and media strategies. You’ll set investment priorities and provide strategic direction on where, when and how Stantec should reach its priority audiences, while serving as a trusted advisor to senior marketing and business leaders on audience strategy, channel effectiveness, media investment and performance.

Reporting to the Senior Director of Marketing and Digital, some of the activities you’ll focus your energy on include, but are not limited to:

Strategy & Investment

·         Set and lead the enterprise performance marketing and investment strategy across paid media, SEO, organic social and digital campaign performance.

·         Translate enterprise and business priorities into measurable audience, channel and investment strategies, directing investment towards the highest-value opportunities.

·         Provide strategic oversight of significant media investment, establishing governance and performance expectations and redirecting investment based on evidence and expected value.

Channels & Insight

·         Set and lead Stantec’s enterprise SEO and discoverability strategy, using audience search behaviour and intent to inform content, digital experience and performance marketing priorities.

·         Lead the enterprise organic social strategy and set the strategic direction for practitioner and employee advocacy, including governance, adoption and enterprise standards.

·         Own the strategic interpretation of campaign, social, search and media performance, translating insights into recommendations on channel strategy, audience priorities and future investment.

Optimisation & Partnerships

·         Establish a culture of evidence-led experimentation, testing and continuous optimisation across channels and campaigns.

·         Partner with Content Marketing, Digital Operations, Talent Brand and Recruitment Marketing to deliver integrated audience, channel and campaign strategies.

·         Act as a trusted advisor to senior marketing and business leaders on media investment, channel performance and emerging digital opportunities.

Leadership & Change

·         Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.

·         Manage priorities, resources, significant media budgets and external partners, making informed investment and resourcing decisions based on enterprise priorities and performance.

·         Lead change and capability adoption across performance marketing, strengthening enterprise approaches, standards and ways of working.

Your Capabilities and Credentials

·         Deep understanding of performance marketing, paid digital media, organic social, SEO and digital campaign performance.

·         Strong strategic planning, investment prioritisation and commercial decision-making capability.

·         Strong analytical capability, with the ability to translate complex performance data into clear recommendations and action.

·         Strong understanding of SEO and its relationship with content, audience behaviour and website performance.

·         Strong working knowledge of relevant advertising, social and performance marketing platforms, including LinkedIn, Meta, Instagram, YouTube and X.

·         Working knowledge of social management and advocacy platforms, including Hootsuite and Parliament.

·         Strong strategic judgement, with the ability to navigate ambiguity, competing priorities and complex stakeholder needs.

·         Excellent people leadership, stakeholder management and influencing capability.

·         Demonstrated ability to lead enterprise change and build alignment across marketing, content, digital and business stakeholders.

·         Ability to balance innovation and experimentation with commercial discipline, brand standards and responsible investment.

Education and Experience

·         Degree or equivalent experience in marketing, digital marketing, communications, business or a related discipline.

·         10+ years of progressive experience in performance marketing, digital marketing, integrated media or related disciplines, ideally within a complex global organisation or agency environment.

·         Significant experience leading multidisciplinary performance marketing teams and developing specialist capability.

·         Demonstrated success developing and executing enterprise or organisation-wide performance marketing, audience and media strategies.

·         Demonstrated expertise across paid digital media, SEO, organic social and digital campaign measurement.

·         Proven experience managing significant digital media investments and budgets across multiple campaigns, audiences or markets.

·         Demonstrated experience making strategic investment and prioritisation decisions based on audience insight, performance evidence and business objectives.

·         Proven ability to advise, influence and constructively challenge senior marketing and business stakeholders.

·         Experience building, evolving or transforming performance marketing capabilities, operating models and ways of working.

·         Experience in B2B, professional services or complex consideration-led marketing is advantageous.

What we offer  

At Stantec, we take your growth and fulfilment seriously. We’re proud to offer many supportive benefits, including: 

  Professional development and support 

• Flexible working arrangements, including purchasing up to an extra four weeks of leave and provision for school term contracts, part-time, and job sharing 

• Learning and talent development programmes, including global, online, and on-the-job opportunities 

• Professional memberships 

• Service recognition awards 

• Mentorship 

  Wellbeing and connection opportunities 

• Health insurance, income continuance insurance, and life insurance 

• Employee assistance program 

• Developing Professionals Group, a global network for those with under 10 years of experience 

• Office Social Club and events 

 About us 

 We’ve been serving our clients and communities in Aotearoa New Zealand for over 125 years. With almost 900 professionals, our team is based in the main cities and throughout the regions. We collaborate across disciplines and sectors to bring buildings, energy, water, environmental, and transport projects to life.  

Globally, Stantec unites approximately 34,000 employees working in over 450 locations across six continents. Our work from initial project concept and planning through design, construction, and commissioning begins at the intersection of community, creativity, and client relationships. 

Please apply directly online

International applications will not be accepted

Please note, no agency CVs will be excepted