Marketing Team Lead, Energy & Environmental Services

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Your Opportunity

Are you ready to wake up every day feeling inspired and excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.

Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.

We are looking for a full-time Marketing Team Lead aligned with Energy and Environmental Services to provide marketing leadership and strategic approaches to establish Stantec’s desired market position, develop strong, lasting relationships with key clients, find market opportunities, and create winning proposal submissions/presentations, and communications in the pursuit of specific project opportunities. The ideal candidate will have a passion for nitty gritty details—an energetic team player who can communicate effectively, manage multiple projects simultaneously, thrive in a deadline-driven environment, and provide leadership to a team of marketing professionals.

If this sounds like your perfect role, we would love to hear from you.

Role Overview

Reporting to the Regional Marketing Manager (RMM), the MTL provides marketing leadership and support to our Regional Business Leaders and local Business Center Leaders. Through a team of marketing professionals, the MTL works closely with multiple levels of business leadership to communicate a clear understanding of the region's strategic direction and deliver the annual integrated marketing and business plan to achieve the region’s financial and market leadership goals.

The role also includes working with a larger Stantec team of marketing, business development, public relations, and communications professionals to build our brand awareness and identify market opportunities for top-line growth.

Your Key Responsibilities:

Business Development/Account Management/Proposal Development

• Partner with RMM and technical leadership in the development of the annual integrated regional business plan to support Stantec’s corporate and regional goals for revenue growth, profitability, and market leadership in our selected target markets
• Engage with technical leadership and account managers in developing specific strategies for client and related event coordination, project opportunity/lead tracking, and provide marketing leadership on major or multi-disciplinary proposals in support of account management
• Partner with RMM and technical leadership to develop key clients and project “must wins” to target in each operating year
• Maintain a thorough knowledge of Stantec's markets, clients, capabilities, staff, and primary competitors to support the development of pursuits as identified in the marketing and business development plans
• Work with the regional marketing team and pursuit leaders/business developers to support cross-promotion of Stantec's various service offerings, where opportunities for the delivery of integrated services exist
• Engage with leadership to assess Stantec’s market positioning at the regional level through primary and secondary market research and develop/implement communications strategies and plans to achieve the desired market positioning
• Provide marketing leadership for all aspects related to the proposal process, including workflow coordination, marketing go/no go, resource requirements (e.g., identifying subject matter experts, external consultants, and related internal contributors), and technical content needs
• Prepare high-impact proposals, presentations, and other communications in alignment with the Stantec brand
• Work closely with technical project managers to create compelling messages that set our firm apart from the pack
• Serve in a quality control capacity during the preparation and review of major client presentation materials developed regionally with specific emphasis on brand alignment, relevance, accuracy, and timely delivery
• Provide marketing leadership for client presentations that include critiquing at dry runs and providing a final review on large proposal pursuits
• Lead debriefs following project wins/losses on major pursuits
• Monitor opportunity-related websites and publications for project opportunities and distribute them as appropriate
• Attend, as appropriate, key business and community functions to represent Stantec’s leadership team in establishing and supporting Stantec’s leadership role in the local/regional business community
• Assist the RMM as a champion and user-expert to ensure the consistent use of Stantec systems in support of account management and business development efforts
• Work with regional leadership to ensure the regional must wins are recorded, updated, and reported as required by regional leadership

Brand Management/Promotions

• Partner with the RMM and the region’s public relations representative to develop annual marketing and public relations strategies and plans to support marketing communications initiatives and events for the Region. This includes regional community engagement.
• Work closely with the marketing communications coordinator, if applicable, and members of the corporate communications team, and function as a key contact for marketing communications information on behalf of the Region
• Work closely with marketing resources, promotional/programs manager, and function as a key contact for marketing photography services on behalf of the Region, including, but not limited to advance documentation, e.g., client permission, project profiles, detailed photography requirements, and site accompaniment
• Work with technical leadership and regional marketing team members to provide oversight and direction on all local marketing and communications platforms, including targeted publications, e-campaigns, promotional material, booth, and banner stands involving key conferences/tradeshows and brochures
• Work closely with RMMs and regional marketing teams to ensure regional representation through the development and coordination of internal and external content within Stantec Marketing Knowledge Center (SMKC), stantec.com, The Lens, and other relevant communication tools that promote service offerings throughout the Region
• Promote the consistent use of the Stantec Pipeline in support of account management and business development efforts
  
  

Marketing Team Leadership

• Demonstrate teamwork with regional business line leadership, account managers, practice, local, and marketing leadership
• Help in recruiting, motivating, and providing ongoing leadership, mentoring, and coaching to a smaller team of marketing professionals within the region who work directly with leadership and practitioners to implement and achieve the goals of the annual business plan
• Responsible for the guidance, supervision, and performance of direct reports
• Provide input and/or lead the hiring, evaluation, and termination of the regional marketing team
• Manage team workload
• Communicate ideas and concerns from the team to the RMM and other related internal supervisors as appropriate

Marketing System Support

• Working with end users, use the SMKC to incorporate the principles of teamwork, collaboration, and information-sharing to achieve greater effectiveness in marketing-related projects and processes
• Work closely with regional marketing team members to assist in the development and coordination of regional content for Stantec's communications systems and tools, including the SMKC, stantec.com, Stantec Pipeline, The Lens, etc.
• Ensure all information entered the system is timely, accurate, up-to-date, and in adherence with Stantec standards and style guide