Public Relations Manager, Canada

Grow with the best. Join a smart, creative, and inspired team that works to support operational excellence. The Stantec community unites more than 32,000 employees working in over 450 locations across 6 continents.  

Your Opportunity

Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, our global firm – once a home grown Canadian company now with a worldwide reputation   – touches some of the most exciting and innovative projects in the world with more than 31,000 team members. And we want you on our team!

We have an opening for one Public Relations Manager (PRM) on our global PR team, working with our Canadian regional operations and marketing teams. This role requires someone who has serious skills when it comes to PR—a team player who always thinks strategically, can see creative stories and bring them to life, provide counsel to leadership, and respond quickly to shifting priorities.

In this role, you’ll take on media relations, campaign strategy (including digital partnerships), content marketing, and issues/crisis management in partnership with Marketing & PR/Communications colleagues and leadership. Combining your business savvy and PR skills, you’ll manage our distributed team of Canada-based regional professionals to help lead dynamic campaigns which position our firm to grow.

We’re looking for someone to be based in one of our major Canadian metropolitan offices, with a preference for Toronto, Hamilton, Montreal, Ottawa, Halifax, Calgary, Edmonton, or Vancouver.

Reporting to the Director of Public Relations, the PRM-Canada is part journalist, part storyteller, part strategic advisor, part campaign designer, part manager. Some of the activities you’ll focus your energy on include, but are not limited to:

Your Key Responsibilities

Media Relations & Research

• The PRM-Canada fosters and grows relationships with the evolving Canadian media landscape. Working with regional marketing teams and operational leaders, the individual develops and executes creative outreach strategies which connect our projects and people with broader trends and news cycles. The PRM-Canada also establishes media relations benchmarks aligned with business objectives and demonstrates evolution of media outreach and results through industry share of voice analysis.

• The PRM-Canada proactively cultivates strategic and empowering experiences for thought leaders (and clients) to engage with media. Related opportunities include, but are not limited to thought leadership promotion, news cycle-driven opportunities, and storytelling of project milestones, among other opportunities. The PRM-Canada leads local brand activation and is responsible for company reputation management and crisis response (working with the larger PR team).

Counsellor to Leadership

• The PRM-Canada works closely with senior internal clients and marketing leadership to stay apprised of the top business priorities to drive growth and marketplace presence. Within that counsel, the PRM-Canada ensures that strategies align with key goals. The PRM-Canada spearheads corporate programs and staff training for social media fluency, and media/interview preparedness.

Crisis Communications / Business Continuity

• The PRM-Canada is a key partner to regional leaders, business leaders, and fellow PR team members in driving crisis communications strategies. Responsibilities include proactive leadership training, compliance with the firm’s Corporate Crisis Management Plan, and being a responsive Crisis Management Team member, counseling teams through issues.

Mentorship

• The Canada PRM works closely with PR colleagues to provide professional development opportunities, expose emerging team members to opportunities, and support professional and personal growth.

Brand Support – Copywriting & Editing

• Strong storytelling and writing skills are essential for this role. The PRM-Canada is a champion of the Stantec brand and an expert in implementing Stantec’s branded voice and style guide. The PRM-Canada develops and/or advises on dynamic content, and edits existing content for external communications channels, while working as a creative editorial manager for content produced by others.

Social Media & Digital Strategy

• The PRM-Canada serves as an advisor for social and digital media strategy to internal clients offering guidance on the full spectrum of opportunities, from personal digital brand development to content strategy. The role is responsible for supporting the company's corporate channel content standards to amplify strategic, business-focused content and campaigns. Additionally, the PRM-Canada works with Stantec’s Digital Team to track industry conversations, measure campaign impact, and activate our subject matter experts to amplify our content.

External New Business Positioning

• The PRM-Canada works with marketing leaders, business developers, and key business leaders to set the course for upcoming and/or active top pursuits. They also participate in strategy development and deliver integrated public relations and marketing plans for pursuit positioning for top projects and key markets/sectors.

Collaboration / Brainstorming

• As part of the centralized Public Relations Team, this individual embraces a collaborative work environment and regularly meets with the Director of Public Relations, Senior Manager, and fellow Public Relations Managers to discuss priorities, assignments, and progress toward long-term goals. The Public Relations Manager participates in larger PR and Digital Team meetings to discuss initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies.

Benchmarking & Campaign Evaluation

• The PRM-Canada provides data driven counsel to leaders and internal clients. Using the team’s suite of measurement and analytics tools, this individual tracks campaign metrics while having the proactive mindset to adjust those efforts to ensure sure objectives are met. Furthermore, the  PRM-Canada is fluent with industry trends while consistently thinking of new and emerging tactics to deploy in support of campaign goals.