Public Relations Manager, Water
Grow with the best. Join a smart, creative, and inspired team that works to support operational excellence. The Stantec community unites more than 31,000 employees working in over 450 locations across 6 continents.
Your Opportunity
We have an opening for a Public Relations Manager on our global PR team, to partner with our Water operations. This role requires someone who has serious skills when it comes to PR—a team player who always thinks strategically, can see creative stories and bring them to life, provide counsel to leadership, and respond quickly to shifting priorities.
In this role, you’ll take on media relations, social media strategy, content marketing, issues/crisis management, and reputation management in partnership with Marketing & PR/Communications colleagues and leadership. Combining your business savvy and PR skills, you’ll look for creative ways to tell the most critical stories stemming from our teams.
We’re looking for someone to be based in one of our major metropolitan offices.
Reporting to the Senior PR Manager, the Water PR Manager is part journalist, part storyteller, part strategic advisor. Some of the activities you’ll focus your energy on include, but are not limited to:
Your Key Responsibilities
Media Relations & Research
- The Water PR Manager fosters and grows relationships with members of trade and national media. Working with the Water marketing team, Regional PR Managers, as well as Regional Leaders, the individual will devise and execute creative outreach strategies which connect our projects and people with broader trends and news cycles. The Water PR Manager will also establish media relations benchmarks aligned with business objectives and demonstrate evolution of media outreach and results through industry share of voice analysis.
- The Water PR Manager will proactively cultivate strategic and empowering experiences for thought leaders (and clients) to engage with regional media. Related opportunities include, but are not limited to thought leadership promotion, news cycle-driven opportunities, and storytelling of local project milestones, among other opportunities. Tactically, channels can include guest columns, feature articles, regional podcast interviews, and other emerging external media opportunities to highlight the work we do, why it matters, and the science and innovation behind it. The Water PR Manager will also lead local brand activation, and is responsible for company reputation management, and crisis response.
Counsellor to Leadership
- The Water PR Manager works closely with senior-most clients and Directors of Marketing to stay apprised of the top business priorities to drive growth and marketplace presence. Within that counsel, the Water PR Manager will ensure that strategies align with key goals being defined in partnership with Marketing and endorsed by leadership. The Water PR Manager will spearhead corporate programs and staff training for social media fluency, media/interview preparedness, and crisis communications across the practice.
Brand Support – Copywriting & Editing
- Strong storytelling and writing skills are essential for this role. The Water PR Manager is a champion of the Stantec brand and an expert in implementing Stantec’s branded voice and Style Guide. The Water PR Manager develops dynamic content and also tailors and edits existing content for external communications channels, while working as a creative editorial manager for content produced by others.
Social Media & Digital Strategy
- The Water PR Manager serves as an advisor for social media strategy to internal clients offering guidance on the full spectrum of opportunities, from personal digital brand development to content strategy. They are responsible for contributing to the company's corporate channel content to amplify strategic, business-focused content and campaigns. Additionally, the manager will work with Stantec’s Digital team to track industry conversations, measure campaign impact, and/or activate our team member members to amplify our content.
External New Business Positioning
- Works with Marketing Directors, Business Developers, and key business leaders to set the course for upcoming and/or active top pursuits. Participates in strategy development (including demonstrating value in the virtual “white room”) and executes to deliver integrated public relations and marketing plans for pursuit positioning for top projects and key markets/sectors.
Collaboration & Brainstorming
- As part of the centralized PR Team, this individual embraces a collaborative work environment and regularly meets with the Senior PR Manager and fellow PR Managers to discuss priorities, assignments, and progress toward long-term goals. The Water PR Manager participates in larger PR and Digital team meetings to discuss initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies.
- The Water PR Manager is also a vital member of the Water team and meets regularly team members to discuss business line priorities, initiatives, assignments, and progress toward short and long-term business line goals.
Benchmarking & Campaign Evaluation
- The Water PR Manager provides data driven counsel to leaders and internal clients. Using the team’s suite of measurement and analytics tools, this individual will track campaign metrics while having the proactive mindset to adjust those efforts to ensure sure objectives are met. Furthermore, the Water PR Manager is fluent with industry trends while consistently thinking of new and emerging tactics to deploy in support of campaign goals.
Your Capabilities & Credentials
- Demonstrated experience with:
- Professional writing (samples required)
- Campaign planning and facilitation
- Build and maintain relationships with a wide range of media personnel
- Craft and pitch stories, guest column, strategic media placements
- Social media strategy and administration
- Crisis Communication
Other Requirements:
- At Stantec, we value a hybrid work environment that combines in-person collaboration with remote flexibility. As a people leader, this role will be expected to be in office, on average, three days a week.
- Detail-oriented and organized, with exceptional prioritization skills
- Ability to effectively balance multiple priorities
- Fundamental understanding of the media landscape (traditional, social)
- Excellent interviewing, written and verbal communication skills
- Ability to collaborate effectively in a team environment, as well as to work autonomously
- Ability to quickly establish credibility with multiple audiences and articulate clearly within tight deadlines
- Strategic mindset and strong business acumen
- Exhibit passion and grit to build a movement and do what it takes to get the work done
Education and Experience
- Bachelor’s degree in Communications, Public Relations, English, Journalism, or Marketing or an equivalent combination of education and relevant experience.
- Minimum 8 to 10 years of public relations experience in corporate or agency preferred.
- Experience with promoting Water Resources, Environmental Services and/or Sustainability Services or A/E/C industry helpful.
Stantec is a place where smart, caring people come to build on each other’s talents and make an impact on the world. Find your fit. Apply today.
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
Stantec is a place where the best and brightest come to build on each other’s talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.