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Senior Digital Marketing Specialist, Automation & Analytics

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Marketing and PR/Communications Professional
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180002PH Requisition #
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Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 22,000 team members in over 400 locations worldwide are vital to making our Company stronger.

Your Opportunity

We’re marketers, communicators, and strategic pursuit partners who play an integral role in the development and execution of creative vision, innovative solutions, and business strategies. As trusted advisors, we collaborate with designers, engineers, scientists and project managers to drive projects that advance the quality of life in communities across the globe.

We have an opening for a Senior Digital Marketing Specialist, Automation & Analytics on our growing team. 
In this role you will be responsible for helping to advance Stantec’s digital footprint through data analytics and effective marketing automation. You’ll analyze and optimize Stantec’s online and digital campaign performance, communicating results that will provide actionable takeaways resulting in increased customer traffic and lead conversion. The ideal candidate will be passionate about using data to grow and optimize digital marketing platforms. 

Your Key Responsibilities

Marketing Automation
• Provide support to program and campaign owners across multiple business units to execute marketing campaigns, implement workflows, and trigger campaigns using the Marketo platform.
• Daily management of email campaign system (Marketo), including functionality and partnering with marketing program owners to support campaigns.
• Establish and deliver marketing reporting, dashboards, and analysis on campaign performance, conversions, attribution, and effectiveness. Identify opportunities for improvement.
• Be the marketing funnel expert and improve targeting by continuously refining the database quality using tactics such as data enrichment, list segmentation, and batch list loading.
• Embrace a test and learn mindset, dig for actionable insight within data by applying response analysis, A/B testing, and best practices to optimize all aspects of campaigns.
• Perform analysis for pattern recognition and correlations across market segments and target demographics to find and capitalize on areas of opportunity.
• Development and analysis of list segmentations for all direct and interactive marketing campaigns. Provide support for mailing list creation, maintenance, and tracking.
• Build testing frameworks (split testing, deliverability and tracking) to optimize subject lines, CTA efficiency, open rates, clickthrough, and conversion rates to meet stated key performance indicators. 
• Define, implement, maintain and document marketing automation best practices including list import and management, optimization, data quality, hygiene, and troubleshooting.
• Communicate success and optimization opportunities to key stakeholders.
• Work closely with the web development team to ensure online form optimization and data protection requirements are met, as well as web personalization using data in Marketo and associated tools.

Data Analytics
• Responsible for day-to-day administration of digital analytics initiatives including implementation and support of studies, monitoring and social listening, processing and reacting to data in real-time, ad hoc requests, etc.
• Track, analyze, and implement analytics reporting on digital marketing activities, bringing together data and performance metrics from Stantec’s digital platforms (Website, Marketo, Uberflip, and social media) into a holistic view of our performance.
• Prepare, analyze, and distribute various weekly, monthly, and quarterly reports measuring sales, marketing, and operational performance across various channels.
• Build and maintain marketing dashboards to track campaign results, brand awareness, and customer retention.
• Based on the data reporting, identify issues where performance can be improved and work with the digital team to execute.
• Stay abreast of current trends and best practices in web analytics tools and techniques.
• Collaborate on social media strategy – provide digital thought leadership and unique strategies for Stantec’s social media channels including Facebook, LinkedIn, Twitter, and YouTube.

Your Capabilities and Credentials

  • Experience using Google Analytics and skills working with statistics.
  • Knowledge of United States, Canada, and Global marketing communication compliance regulations.
  • Email campaign and CRM systems knowledge, Marketo certification an asset. 
  • Knowledge of HTML/CSS as it pertains to HTML email messages.
  • Experience with Litmus email testing preferred.
  • Experience in mobile friendly or responsive design.
  • Experience working with B2B organizations as it relates to successfully executing a campaign, gaining stakeholder alignment, and gathering feedback.
  • Strong analytical and problem-solving skills, with an ability to think critically, evaluate business problems, and provide solutions recommendations across all platforms. 
  • Demonstrated ability to work collaboratively and effectively in a fast-paced work environment. Strong leadership and communication skills.
  • Highly proficient in marketing automation methodology and lead management.
  • Experience building contact nurturing/lead scoring campaigns using email and web-based channels.

Education and Experience

Post-secondary degree in business, marketing, communications, public relations, or an equivalent level of experience.

5-10 years of experience in a related field.

Experience in the Architecture/Engineering/Consulting industry is preferred.


This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

Stantec is a place where the best and brightest come to build on each other’s talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.

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