Senior Marketing Manager, Transportation
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Your Opportunity
Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.
Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.
We are looking for a full-time Senior Marketing Manager, Transportation to provide marketing leadership and strategic expertise to establish Stantec’s desired market position, develop strong, lasting relationships with key clients, find market opportunities and create winning proposal submissions/presentations and communications in the pursuit of specific project opportunities. The ideal candidate will have a passion for nitty gritty details —an energetic team player who can communicate effectively, manage multiple projects at the same time, and thrive in a deadline-driven environment.
If this sounds like your perfect role, we would love to hear from you.
Your Key Responsibilities
Reporting directly to the Director, Infrastructure Marketing and with a strong alliance to the Transportation Leadership, the SMM provides marketing management and strategic expertise to the Transportation leadership team to ensure understanding of the strategic direction for the Sector, and to develop and deliver the annual integrated marketing and business development plan to achieve the Sector’s financial and market leadership goals. Through a team of marketing professionals, the SMM works with regional/local leadership and practitioners to establish the desired market position within the Sector, identify market opportunities and create winning proposal submissions/presentations and communications in the pursuit of specific project opportunities.
The role also includes working with a larger Stantec team of Marketing, Business Development, Public Relations, and Communications professionals to build our brand awareness and identify market opportunities for top line growth.
Marketing Strategy Support and Implementation
- Partner with Transportation Leadership and Marketing Director to provide direction and expertise in marketing and business development
- Partner with Transportation Leadership and Marketing Director to develop the annual M&BD business plan to support sector goals for revenue growth and market share across the business lines
- Partner with Transportation Leadership and Marketing Director to develop key clients and project “must wins” to target in each operating year
- Engage with Transportation Leadership to assess Stantec’s market positioning at the National/Regional level through primary and secondary market research, and develop/implement communications strategies and plans to achieve the desired market positioning
- Engage with Transportation Leadership and Account Managers in developing specific strategies for client and related event coordination, project opportunity / lead tracking, and major or multi-disciplinary proposals in support of account management
- Prospect and qualify new client pursuits and related project work within the Sector across the business lines
- Provide leadership for “go/no go analysis” for project pursuits with key clients in the Sector across the business lines
- Provide leadership for client presentations that includes critiquing at dry runs and providing final review on large proposal pursuits
- Liaison with market research team to help develop strategies that connect to client needs, trends in the Sector, and competitor movement
- Track ongoing status against the M&BD plan for projected revenue, project pursuit status and success rates on wins
Brand Management/Promotions
- Partner with the Public Relations Managers and Marketing Managers to develop annual marketing and public relations strategies and plans in support of marketing communications initiatives and events for the Sector
- Provide oversight and direction on marketing and communications platforms including targeted publications, e-campaigns, promotional material, booth, and banner stands involving key conferences/tradeshows and brochures
- Work closely with Regional Marketing Directors and their teams to ensure Sector representation through development and coordination of internal and external content within Stantec Marketing Knowledge Center, stantec.com, The Lens, and other relevant communication tools that promote service offerings throughout the Sector
- Promote the consistent use of the Stantec Pipeline in support of account management and business development efforts
Marketing Team Leadership
- Demonstrate teamwork with Transportation Leadership, Account Managers, Practice Leadership, Local Leadership and Marketing Leadership
- Assist in recruiting, motivating, and providing ongoing leadership, mentoring, and coaching to a team of marketing professionals who work directly with leadership and practitioners to implement and achieve the goals of the annual Business Plan
- Function as a knowledge resource and leader for marketing team members
- Work closely with Regional Marketing Directors and their teams to execute at the local level
Your Capabilities and Credentials
- Strong knowledge and understanding of marketing and business development best practice
- Detail oriented and organized, with exceptional prioritization skills
- Ability to effectively balance conflicting priorities
- Ability to effectively communicate with senior management, supervisors, peers, and clients, internally and externally
- Commitment to client service and ability to work in a collaborative environment
- Excellent interviewing, written and verbal communication skills
- Working knowledge in the use of desktop publishing software such as InDesign, Photoshop, Adobe Acrobat, etc.
- Strong presentation skills in small or large group environments, with proficiency in presentation support tools (e.g., PowerPoint)
- Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, etc.
- Awareness that ongoing training may involve professional development courses in the evenings or on weekends
- Awareness that attendance of trade and industry association events, and networking with marketing peers at identified teaming partner firms could be required
- Travel required up to 10% of the time.
Education and Experience
Post-Secondary degree in business, sales and/or marketing
Minimum 10-15 years of progressive experience in a senior marketing role in a medium to large-sized organization
This description is not a comprehensive listing of activities, duties, or responsibilities required of the employee. Other duties, obligations, and activities may be assigned or may be changed at any time with or without notice.
Stantec is a place where the best and brightest come to build on each other's talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.